MEN / 01 / STREETWEAR
The off-duty uniform.
A carbon boxy bomber over a bone heavyweight tee, with mineral wide-leg cargo trousers. Volume, utility and an easy stance.
Boxy bomber / Heavyweight tee / Cargo trouser
STREETWEAR / ATHLEISURE / GYMWEAR
01 / THE IDEA
Life happens
in between.
Between the workout and the rest of your day. Between making plans and seeing where you end up. IN / BTWN is a wardrobe for people whose lives move across different settings.
Three distinct expressions, connected by one design language: the attitude of streetwear, the ease of athleisure and the focus of gymwear. Designed for men and women, with room to wear each look your own way.
The name holds the idea.
For every in between.
02 / THE IDENTITY
A space of your own.
The slash creates a pause.
The clothes connect what comes next.
IN / BTWN
FOR EVERY IN BETWEEN.PROPOSED WORDMARK & TAGLINE
IN / BTWNSTREET / 001
THE EVERYDAY BOMBERFOR EVERY IN BETWEEN.
THE EVERYDAY BOMBERFOR EVERY IN BETWEEN.
One name.
Three ways to wear it.
A compact wordmark on garments; a confident scale in campaigns. Carbon and bone anchor the identity. Mineral softens it, petrol adds depth, and acid yellow provides the signature accent.
Carbon / Core
03 / THE SIX-LOOK EDIT
Three expressions.
For him. For her.
One streetwear look, one athleisure look and one gymwear look for each collection. Shared colours and details connect the six without making them identical.
Men
03 LOOKS / PROPOSED FIRST CAPSULEMEN / 02 / ATHLEISURE
Between plans.
A petrol zip track jacket, bone tee and relaxed technical trousers. A clean, versatile silhouette for travel, errands and downtime.
Zip track jacket / Everyday tee / Technical trouser
MEN / 03 / GYMWEAR
In your element.
A fitted carbon training tee with above-knee shorts. A close, uncluttered silhouette, finished with a restrained acid-yellow seam accent.
Technical tee / Training short
Women
03 LOOKS / PROPOSED FIRST CAPSULEWOMEN / 01 / STREETWEAR
Room to move.
A carbon oversized bomber and bone boxy tee with mineral wide-leg cargo trousers. Strong proportions, practical pockets and relaxed styling.
Oversized bomber / Boxy tee / Cargo trouser
WOMEN / 02 / ATHLEISURE
An easier rhythm.
A cropped petrol track jacket, fitted bone top and relaxed straight-leg technical trousers. A balance of shape, comfort and light layering.
Cropped track jacket / Fitted top / Technical trouser
WOMEN / 03 / GYMWEAR
Focus in motion.
A carbon racerback sports bra with high-waisted, full-length leggings. Clean panel lines and a subtle acid-yellow accent define the training set.
Racerback sports bra / Full-length legging
AI-generated design concepts for discussion. Fabrics, construction, fit and performance require development and testing.
04 / THE CONNECTING THREAD
Different purposes.
A shared point of view.
The collection moves from loose, layered silhouettes to close, focused training shapes. Colour, proportion and signature details make the relationship visible.
STREET
Expressive volume. Everyday utility. Layered proportions.
STREETWEAREASE
Relaxed tailoring. Light layers. All-day versatility.
ATHLEISUREFOCUS
Streamlined shapes. Purposeful seams. Movement first.
GYMWEARProposed design principles. Final materials and technical specifications follow collection development.
05 / THE CAMPAIGN IDEA
FOR EVERY
IN BETWEEN.
From getting out to working out.
And everything that happens next.
06 / WHAT WE BUILD NEXT
From six looks
to a first collection.
IN / BTWN.
For every in between.